With Big Summer Films Delayed, AMC Theatres Puts Off U.S. Reopening

Enlarge this image

Later feature film releases have pushed AMC Theatres to delay its phased reopening until July 30.

Amy Sussman/Getty Images

hide caption

toggle caption

Amy Sussman/Getty Images

Coronavirus Live Updates
AMC Theatres Will Now Require Guests To Wear Masks When It Reopens

«We will constantly monitor the scientific community’s latest thinking as to the efficacy of mask usage,» Aron said on June 19. «We also will be looking at the varying health conditions in specific localities around our theatres all across the country. This will help us to determine what our mask policy will be as we go forward, as well as to make any other needed changes to this policy.»

The company also released detailed health and safety steps that included reduced auditorium capacities, enhanced cleaning procedures and simplified menus with no refills.

Still, face masks and disinfectant spray may not bring moviegoers back en masse, even in states where theaters are open. The company acknowledged in public filings that the COVID-19 pandemic has significantly disrupted its business and will adversely affect its future operations.

«Even when the COVID-19 pandemic subsides, we cannot guarantee that we will recover as rapidly as other industries, or that we will recover as rapidly as others within the industry due to our strong footprint in densely populated areas,» it said.

The Coronavirus Crisis
As Some States Reopen, Theater Owners Are Watching — And Mostly Waiting

As coronavirus cases surge in parts of the country, some states are rethinking their approach to reopening movie theaters.

New York Gov. Andrew Cuomo removed cinemas from the list of establishments allowed to open in Phase 4 of the state’s reopening plan, and Arizona Gov. Doug Ducey announced on Monday a month-long pause on the operations of movie theaters and other businesses. Also on Monday, Los Angeles Mayor Eric Garcetti delayed movie theater openings in the city.

The U.S. is AMC Theatres’ last region to begin a phased reopening. The company operates in 14 European and Middle Eastern countries, and said theaters there either opened in June or are expected to open in July.


Добавить комментарий